Etude de cas Neostore x Rossignol
Context and History of Rossignol
Rooted in the Alps since 1907, the Rossignol brand was founded by carpenter Abel Rossignol, the creator of the first wooden skis in his workshop in Voiron, Isère. Over 117 years, Rossignol has built a global reputation thanks to its expertise, iconic products, numerous sporting victories, and collaborations with the greatest champions. The brand, a symbol of alpine culture and mountain lifestyle, continues its legacy through its ski and snowboard equipment, mountain bikes, and collections of clothing and footwear.
Diversification and Eco-Responsible Commitment
Rossignol aims to approach the mountain in its entirety by offering consumers a multi-season and multi-activity experience. Although the brand is deeply rooted in the heritage of alpine skiing, it has also diversified to include cross-country skiing, snowboarding, as well as a range of technical clothing suited to these disciplines. With the expansion of its summer offerings, Rossignol has developed a collection of mountain bikes and hiking shoes.
At the same time, the brand is committed to eco-responsible product design, aiming to respect the environment and allow everyone to explore the mountains in a sustainable way.
Diversification and Eco-Responsible Commitment
Rossignol seeks to embrace the mountain in its entirety by offering consumers a multi-season and multi-activity experience. Although the brand is deeply rooted in the heritage of alpine skiing, it has also diversified to include cross-country skiing, snowboarding, as well as a range of technical clothing suited to these disciplines. With the expansion of its summer offerings, Rossignol has developed a collection of mountain bikes and hiking shoes.
In parallel, the brand is committed to eco-responsible product design, aiming to respect the environment and enable everyone to explore the mountain in a sustainable way.
Simplified Customer Registration
The wallet solution greatly simplifies the customer experience. By scanning a QR code themselves, customers can directly enter their information into the database. Once this information is recorded, they receive their card, which they can immediately add to their wallet.
Customer Account at Your Fingertips
The customer easily accesses loyalty information, receipts, and promotional offers from their wallet. This practical solution simplifies checkout identification, allows customers to track their purchases, and even process returns without a receipt, all while strengthening customer engagement and loyalty with Rossignol.
Data Collection and Analysis
Thanks to Neostore, Rossignol can collect precise data on its customers and understand their purchasing behavior. In addition to receiving exclusive offers, customers are recognized across all of the brand’s channels, whether on the website or in physical stores. This allows Rossignol to obtain qualified information and communicate with them in a targeted and personalized manner.
