The check-in experience at trade shows and professional conferences often relies on cumbersome processes: manually searching through registration lists, providing one’s name and company to collect a badge, and retrieving confirmation emails buried in inboxes…
This lack of fluidity can negatively impact attendees’ experience and lead to frustration.
Faced with these limitations, a simple and effective alternative is emerging: digitizing visitor passes via mobile wallets. This approach streamlines entry, enhances the overall attendee experience, and offers new opportunities for event organizers.
A Digital Pass for Simplified Badge Collection
With a digital pass stored in Apple Wallet or Google Wallet, the check-in process becomes instant and seamless.
Upon registration, visitors receive a digital pass they can add to their smartphone with a single click. No more searching for confirmation emails or stating their name at the entrance—just presenting their pass, which contains a unique QR code, allows for instant badge printing and retrieval in seconds.
Key Benefits for Organizers and Attendees
A Pass Accessible Anytime
The pass is always available on the visitor’s smartphone, ready to be used instantly.
Upon arrival at the venue, a push notification automatically appears, reminding the attendee to present their pass for badge collection. Additionally, the pass remains accessible even without an internet connection, ensuring a frictionless experience in any situation!
Reducing No-Show Rates
With a digital pass in Apple Wallet or Google Wallet, visitors receive automatic reminders to maximize engagement and attendance.
- Pre-event reminders
A push notification is sent the day before or on the event day, reminding them of the date, time, and venue.
- Geolocated notification upon arrival
When a visitor approaches the venue, an alert appears on their screen, prompting them to access their pass instantly.
- Notifications during the event
These can include alerts about upcoming conferences or last-minute updates.
- Post-event engagement
Even after the event, the pass can be used to send follow-up messages, satisfaction surveys, or provide access to replays and exclusive offers!
Centralized Practical Information
At trade shows and conferences, visitors often juggle multiple sources to find key information: confirmation emails, dedicated apps, websites… A lack of centralization that can cause confusion and slow down their experience.
With a digital pass in their mobile wallet, all essential information is accessible in one place, directly on their phone:
- Floor plan and event schedule available with one click
- List of partners and exhibitors
- Real-time updates (schedule changes, important announcements)
Enhanced Security
A wallet pass is directly linked to the attendee’s smartphone. This means each pass generated contains a unique QR code associated with a single participant.
For certain restricted access categories (e.g., VIP conferences, private events), authentication can include two-factor verification or biometric authentication (Face ID, fingerprint scan).
ℹ️ If a pass is resold or transferred, all its information (holder’s name, access type, pass category, etc.) is updated in real-time.
Sponsorship Opportunities Directly on the Pass
Mobile wallets not only streamline entry and improve visitor experience but also provide a new avenue for visibility and monetization for organizers by integrating sponsored content directly into the digital pass.
Passes can feature the sponsor’s logo and visuals directly on the card. Additionally, promotional messages and clickable CTAs can be added on the back of the pass (e.g., appointment booking, booth discovery, special offers).
💡 Content can be dynamically updated based on the event’s progression!
Upselling: Value-Added Opportunities
Organizers can enhance visitor experiences with interactive content and exclusive offers through Google Wallet’s value-added opportunities.
For example, the back of the pass can include:
- A catchy title: “Get 30% Off VIP Access for Event Attendees!”
- A short description: “Enjoy a premium lounge with buffet and exclusive networking.”
- An eye-catching image: Highlighting the VIP area’s logo or an immersive visual.
- A clickable link: Redirecting to a reservation page or premium pass purchase.
How to Implement a Digital Pass?
With Neostore, digitizing passes for trade shows and conferences becomes simple, quick, and seamlessly integrated with the organizers’ existing tools. Our solution enables the generation of personalized event passes, efficient distribution, and automated communication via push notifications.
- Custom design: Event branding (logo, graphics, specific visuals)
- Essential information: Attendee name, pass category (visitor, VIP, exhibitor), booth number
- Interactive content: Links to schedules, interactive floor plans, personalized agendas
- Sponsored spaces: Integrating logos and promotional messages
👉 Neostore natively integrates with major event management tools (Secutix, Eventbrite, Yurplan…) and CRMs (Salesforce, Klaviyo, etc.).
Conclusion
Gone are the days of long queues, manual registration checks, and lost paper badges—scanning a QR code now grants quick event access and badge retrieval in seconds.
Beyond streamlining entry, wallet passes become a powerful engagement tool, thanks to timely push notifications, centralized event information, and integrated sponsorship opportunities.