
Etude de cas Neostore x Rossignol
π Discover in video how the Rossignol brand simplifies and modernizes the customer experience thanks to mobile wallets!
Context and History of Rossignol
Rooted in the Alps since 1907, the Rossignol brand was founded by carpenter Abel Rossignol, the creator of the first wooden skis in his workshop in Voiron, Isère. Over 117 years, Rossignol has built a global reputation thanks to its expertise, iconic products, numerous sporting victories, and collaborations with the greatest champions. The brand, a symbol of alpine culture and mountain lifestyle, continues its legacy through its ski and snowboard equipment, mountain bikes, and collections of clothing and footwear.
Diversification and Eco-Responsible Commitment
Rossignol aims to approach the mountain in its entirety by offering consumers a multi-season and multi-activity experience. Although the brand is deeply rooted in the heritage of alpine skiing, it has also diversified to include cross-country skiing, snowboarding, as well as a range of technical clothing suited to these disciplines. With the expansion of its summer offerings, Rossignol has developed a collection of mountain bikes and hiking shoes.
At the same time, the brand is committed to eco-responsible product design, aiming to respect the environment and allow everyone to explore the mountains in a sustainable way.
A direct-to-consumer approach
To strengthen its customer relations and control the purchasing experience, Rossignol has adopted a DTC (Direct-to-Consumer) strategy, with the creation of its e-commerce site and the opening of its own stores. This initiative provides a broader range of products and personalized services, while collecting valuable data on purchasing behavior. This improves the adaptation of offers and increases customer satisfaction.
Setting up a wallet solution
To complete its DTC strategy, Rossignol chose Neostore to simplify the customer experience using mobile wallets.
Simplified Customer Registration
The wallet solution greatly simplifies the customer experience. By scanning a QR code themselves, customers can directly enter their information into the database. Once this information is recorded, they receive their card, which they can immediately add to their wallet.

Customer Account at Your Fingertips
The customer easily accesses loyalty information, receipts, and promotional offers from their wallet. This practical solution simplifies checkout identification, allows customers to track their purchases, and even process returns without a receipt, all while strengthening customer engagement and loyalty with Rossignol.

Data Collection and Analysis
Thanks to Neostore, Rossignol can collect precise data on its customers and understand their purchasing behavior. In addition to receiving exclusive offers, customers are recognized across all of the brand’s channels, whether on the website or in physical stores. This allows Rossignol to obtain qualified information and communicate with them in a targeted and personalized manner.

Push notifications and personalized offers
The solution offers attractive and measurable marketing benefits, including sending push notifications to consumers’ phones with targeted and personalized offers. In this way, Rossignol improves the consumer conversion rate effectively.
