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The check-in experience at trade shows and professional conferences often relies on cumbersome processes: manually searching through registration lists, providing one’s name and company to collect a badge, and retrieving confirmation emails buried in inboxes…

This lack of fluidity can negatively impact attendees’ experience and lead to frustration.

Faced with these limitations, a simple and effective alternative is emerging: digitizing visitor passes via mobile wallets. This approach streamlines entry, enhances the overall attendee experience, and offers new opportunities for event organizers.

A Digital Pass for Simplified Badge Collection

With a digital pass stored in Apple Wallet or Google Wallet, the check-in process becomes instant and seamless.

Upon registration, visitors receive a digital pass they can add to their smartphone with a single click. No more searching for confirmation emails or stating their name at the entrance—just presenting their pass, which contains a unique QR code, allows for instant badge printing and retrieval in seconds.

Key Benefits for Organizers and Attendees

A Pass Accessible Anytime

The pass is always available on the visitor’s smartphone, ready to be used instantly.

Upon arrival at the venue, a push notification automatically appears, reminding the attendee to present their pass for badge collection. Additionally, the pass remains accessible even without an internet connection, ensuring a frictionless experience in any situation!

Reducing No-Show Rates

With a digital pass in Apple Wallet or Google Wallet, visitors receive automatic reminders to maximize engagement and attendance.

• Pre-event reminders

A push notification is sent the day before or on the event day, reminding them of the date, time, and venue.

• Geolocated notification upon arrival

When a visitor approaches the venue, an alert appears on their screen, prompting them to access their pass instantly.

• Notifications during the event

These can include alerts about upcoming conferences or last-minute updates.

• Post-event engagement

Even after the event, the pass can be used to send follow-up messages, satisfaction surveys, or provide access to replays and exclusive offers!

Centralized Practical Information

At trade shows and conferences, visitors often juggle multiple sources to find key information: confirmation emails, dedicated apps, websites… A lack of centralization that can cause confusion and slow down their experience.

With a digital pass in their mobile wallet, all essential information is accessible in one place, directly on their phone:

• Floor plan and event schedule available with one click
• List of partners and exhibitors
• Real-time updates (schedule changes, important announcements)

Enhanced Security

A wallet pass is directly linked to the attendee’s smartphone. This means each pass generated contains a unique QR code associated with a single participant.

For certain restricted access categories (e.g., VIP conferences, private events), authentication can include two-factor verification or biometric authentication (Face ID, fingerprint scan).

ℹ️ If a pass is resold or transferred, all its information (holder’s name, access type, pass category, etc.) is updated in real-time.

Sponsorship Opportunities Directly on the Pass

Mobile wallets not only streamline entry and improve visitor experience but also provide a new avenue for visibility and monetization for organizers by integrating sponsored content directly into the digital pass.

Passes can feature the sponsor’s logo and visuals directly on the card. Additionally, promotional messages and clickable CTAs can be added on the back of the pass (e.g., appointment booking, booth discovery, special offers).

💡 Content can be dynamically updated based on the event’s progression!

Upselling: Value-Added Opportunities

Organizers can enhance visitor experiences with interactive content and exclusive offers through Google Wallet’s value-added opportunities.

For example, the back of the pass can include:

• A catchy title: “Get 30% Off VIP Access for Event Attendees!”
• A short description: “Enjoy a premium lounge with buffet and exclusive networking.”
• An eye-catching image: Highlighting the VIP area’s logo or an immersive visual.
• A clickable link: Redirecting to a reservation page or premium pass purchase.

How to Implement a Digital Pass?

With Neostore, digitizing passes for trade shows and conferences becomes simple, quick, and seamlessly integrated with the organizers’ existing tools. Our solution enables the generation of personalized event passes, efficient distribution, and automated communication via push notifications.

• Custom design: Event branding (logo, graphics, specific visuals)
• Essential information: Attendee name, pass category (visitor, VIP, exhibitor), booth number
• Interactive content: Links to schedules, interactive floor plans, personalized agendas
• Sponsored spaces: Integrating logos and promotional messages

👉 Neostore natively integrates with major event management tools (Secutix, Eventbrite, Yurplan…) and CRMs (Salesforce, Klaviyo, etc.).

Conclusion

Gone are the days of long queues, manual registration checks, and lost paper badges—scanning a QR code now grants quick event access and badge retrieval in seconds.

Beyond streamlining entry, wallet passes become a powerful engagement tool, thanks to timely push notifications, centralized event information, and integrated sponsorship opportunities.

Why and how to integrate a mobile wallet into your strategy?

Mobile Wallets have become a strategic tool for digitizing loyalty cards, membership cards, event tickets, and gift vouchers. Thanks to Apple Wallet and Google Wallet, consumers can store and use these assets directly from their smartphones, making their shopping experience and access to physical services more seamless.

In this guide, we share best practices for selecting and implementing a Mobile Wallet solution that is efficient and tailored to your organization.

Different approaches to implementing a mobile wallet in your strategy

When it comes to integrating a Mobile Wallet solution, several approaches exist.

Wallets integrated with marketing and CRM tools

Wallets integrated with marketing and CRM tools, such as Brevo CW, Splio, or Actito, are often rigid in their structure. These solutions are primarily designed to manage loyalty cards or promotional offers, with limited functionality tied to their ecosystem. They typically lack seamless integration with POS or ticketing systems, which can limit their adaptability.

Wallets integrated with POS and ticketing solutions

Wallets integrated into POS and ticketing solutions, such as Square or Weezevent, provide very limited functionality. They are often restricted to a single type of asset (e.g., Square only supports Apple Wallet cards and does not allow card transfers when switching POS systems).

Expert wallet solutions

Expert Wallet solutions, such as Neostore, offer advanced flexibility in administration and customization. They allow businesses to aggregate data from multiple systems (POS, CRM, ticketing, marketing) and enhance the user experience. By leveraging dynamic content, they integrate images, metadata, location-based information, artists, or playlists linked to an event, creating a richer engagement experience.

Key questions to consider before launching a mobile wallet project

Before implementing a Mobile Wallet, it is essential to assess your existing customer journey and expectations. This evaluation helps define the technical and functional prerequisites required for a smooth transition and successful adoption.

Assessing the customer journey and pain points

👉 What existing support methods are in place?

Does the customer currently use a physical card, a mobile app, an email with a barcode, or a PDF to manage loyalty cards, tickets, or memberships? Are these supports effective? Where are the pain points for users? (e.g., forgetting the card, difficulty accessing it, checkout delays, etc.)

👉 How do customers interact with their card or ticket?

• Where and how do customers use their cards or tickets? In-store, online, at access points, with customer service?
• 80% of retail traffic still occurs in-store—how can access be simplified at physical locations? (e.g., NFC scanners, self-service kiosks, checkout integration).

👉 What are the key objectives of implementing a Mobile Wallet?

• Reduce friction at checkout or when scanning for event entry.
• Lower costs associated with printing cards, tickets, and logistics.
• Boost customer engagement through real-time updates and push notifications.

Technical prerequisites: ensuring system compatibility

👉 Can my Wallet system easily connect with my existing tools?

• Is it possible to integrate the Wallet with my CRM, POS, ticketing solution, ERP, or marketing tools (e.g., Klaviyo, Bloomreach, Salesforce Marketing Cloud)?
• Are existing scanners, kiosks, or NFC readers compatible with a Mobile Wallet?

👉 Automating Updates: What data needs to be synchronized in real time?

• Should loyalty balances, tickets, memberships, or gift cards update automatically after use?
• Is it necessary to prevent fraud by updating a ticket after it is scanned at entry or a gift card after checkout?

👉 Ease of Card Configuration and Customization.

• Can I easily manage previews and set conditional rules? (e.g., a different color for student tickets requiring ID verification).
• Can I customize cards with images, dynamic QR codes, links, or animations?

Mobile wallet vs. dedicated app: which one do you need?

👉 Is a Mobile Wallet sufficient, or do I need an additional app?

• A Mobile Wallet provides instant access to a card or ticket without requiring an app download.
• A dedicated app allows for more complex interactions but requires strong user adoption and additional downloads.

👉 If the customer already has an app, how should the transition be managed?

• If an app already integrates cards or tickets, the Wallet should be added as a complement to avoid duplicating user journeys.

Encouraging Wallet adoption for customers accustomed to physical supports:

• Implement an educational campaign (via email, in-store displays, QR codes at checkout).
• Provide an exclusive incentive (e.g., bonus loyalty points for Wallet users).

Anticipating the evolution of mobile wallets and staying up-to-date with new features

Mobile Wallet functionalities evolve rapidly. A Wallet project should not be static, and it is essential to choose a solution that quickly integrates new features to stay competitive.

Does my Wallet provider keep up with Apple and Google updates? Apple and Google constantly enhance their Wallets with new features, including ticketing formats, promotional offers, and improved device compatibility.

Neostore was the first to implement:

• Offer management in Google Wallet, allowing brands to distribute targeted promotions directly into users’ Wallets.
• Apple Wallet’s new event ticketing formats, providing a richer and more interactive experience for attendees.

By choosing an expert solution like Neostore, you benefit from immediate access to the latest innovations, without waiting for costly internal development.

Why choose Neostore for your wallet project?

With Neostore, you have the freedom to manage and customize your Wallet cards autonomously, without relying on an external provider. Its seamless connectivity with POS, ticketing, and marketing tools allows you to integrate the Wallet into your existing ecosystem, ensuring centralized and efficient management.

Automating updates prevents unnecessary workload and eliminates duplicate marketing scenarios, saving valuable time.

Neostore’s intuitive interface offers advanced card configuration with dynamic conditions and real-time previews, making customization easy.

Always at the forefront of innovation, Neostore ensures you benefit from the latest Mobile Wallet advancements as soon as they are released.

Ready to Launch Your Wallet Project and Boost Customer Engagement? Contact us today to get started.

Push notifications in Apple Wallet and Google Wallet are a powerful tool for customer engagement. They deliver useful, real-time information—whether it’s to facilitate access to services, notify users of a card update, or highlight a special offer or event.

In this article, we will explore how push notifications work on wallets, the possible triggers, the opportunities they offer to retailers and event organizers, as well as our recommendations for optimizing their effectiveness.

How Do Apple Wallet and Google Wallet Work?

Passes Originally Designed for Physical Use

Apple Wallet and Google Wallet are native applications preinstalled on compatible devices. They allow users to add their loyalty cards, event tickets, gift cards, and much more.

Originally, mobile wallets were designed to simplify the use of various types of passes in the physical world. Their primary goal was to replace plastic and paper cards and tickets with digital versions accessible directly from a smartphone.

A Push Notification Directly Opens the Pass in the Wallet

Push notifications enable companies to inform their customers in real time about relevant updates:

• Modification of a pass: such as a design change or an update to a loyalty balance.
• Communication of a promotional offer or new information.

👉 When a user clicks on a push notification, the card or ticket opens directly in Apple Wallet or Google Wallet. This allows immediate access to the pass information without having to open a third-party app.

 

Use Cases:

• Event: The ticket is pre-selected at the entrance of a concert or show.
• Retail: The loyalty card appears immediately for use, allowing the customer to identify themselves at the checkout.
• Promotional Offer: The user gains instant access to their discount voucher or exclusive benefit.

💡 Users can manage their push notifications in two ways:

• Globally: Through the phone’s settings by allowing or blocking notifications from the Wallet app, just like any other application.
• Individually: For each registered pass, with the option to unsubscribe from notifications for a specific pass rather than all notifications from a given brand.

Push Notification: Key Differences Between Apple and Google Wallet

Apple Wallet

Push notifications on Apple Wallet appear on the lock screen as banners or in the notifications center. Their content is fully customizable and remains accessible in the “Latest notification” field on the back of the pass. In addition, it is possible to customize the icon displayed with the notification, making the pass immediately recognizable.

Google Wallet

In contrast, Google Wallet does not allow modification of the title or content of notifications. They serve solely to inform the user of an update to the pass. On Android, these notifications appear as standard alerts, indicating that a new message has been added to the pass.

Moreover, Google Wallet offers two options:

• Display the message only in the pass details.
• Generate a notification in addition to the display on the pass.

Automated Triggers for Push Notifications

Push notifications in Apple Wallet and Google Wallet can be automatically triggered according to several scenarios:

Triggers Related to CRM or Point-of-Sale Events

Push notifications can be automatically triggered by CRM, POS, loyalty, and commerce software:

• Retail: This might include an in-store purchase, earning loyalty points, receipt issuance, or the receipt of a personalized offer.
• Events: This could involve the reception of a new ticket, a change in the event (time or venue change), or a cancellation.

Neostore synchronizes in real time with your point-of-sale systems, ticketing, and CRM for dynamic management of Apple Wallet and Google Wallet passes. The displayed information can be updated in real time; for example, you can:

• Modify a field, such as the remaining balance on a gift card.
• Update the expiration date of a coupon or ticket.
• Add or adjust a promotional offer visible on a pass.

👉 A push notification is then automatically triggered after each update of the card to inform the user of the change!

💡 Our platform also allows you to easily translate and customize your notifications according to your customers’ language preferences.

Triggers Based on the Date and Time of an Event

A notification can be sent automatically before an event recorded in the Wallet. These notifications serve to remind the user of the validity of a pass or an upcoming event.

Notifications based on the schedule remain displayed on the lock screen until the user interacts with them, ensuring that no key information is missed.

It is worth noting that Apple Wallet uses a system that displays the pass on the lock screen as the event date approaches, but without an active notification or sound alert—the exact timing varies according to several factors. On the other hand, Google Wallet sends an automatic notification three hours before the event begins.

Use Cases:

• Event: Reminder before a concert or conference.
• Retail: Notification before a private sale or an exclusive promotion reserved for members.

Geolocated Triggers

Geolocated push notifications appear when the user enters a defined perimeter (up to 300 meters) to encourage the use of the wallet card on site.

Apple Wallet passes can be configured with precise GPS coordinates. When a user enters the defined zone, their pass automatically appears on the iPhone’s lock screen, providing quick access.

👉 Limitations: Apple Wallet allows a maximum of 10 GPS coordinates per card. Neostore optimizes this constraint by automatically generating the coordinates of the closest stores for each customer.

Google Wallet plans to introduce location-based notifications for its passes. When a user approaches a location associated with a pass, a push notification will be sent to prompt them to check their ticket or card.

How do the notifications display ?

They remain visible on the screen once the user enters the defined perimeter until they exit it. This allows the card to open automatically upon the customer’s arrival, facilitating access to their ticket, loyalty card, or promotional offer.

Notifications can include a personalized message, such as “Remember to use your points at checkout” or “You’re nearby! Use your wallet pass for easy event access.” 👉 Depending on the customer’s status, these notifications can display tailored information, such as a current offer, an exclusive benefit, or a reminder of their loyalty balance.

Triggers via iBeacon (Bluetooth and Specific Hardware)

Exclusively on Apple Wallet, a notification can be triggered when the user approaches a specific location via Beacon tags, which detect devices through Bluetooth. For example, this can activate when a customer approaches a wallet reader at the checkout, a self-service kiosk, or an access control device!

💡 Do you use an Adyen terminal? Discover how to display a QR code on an Adyen terminal to facilitate identification and in-store payment 👉 Detailed guide here.

Best Practices for Writing an Effective Push Notification

Wallet push notifications should be short, impactful, and include a clear call-to-action (CTA).

👉 Neostore Recommendations:

• Limit the length to 150 characters to maximize readability.
• Include a clear and direct Call-To-Action (CTA) (e.g., “use your pass at checkout or at the entrance”).
• Ensure the message is contextually relevant (considering geolocation, ongoing promotions, and customer status).

Examples of Effective Messages:

• 🎟 Your concert starts soon! Open your pass for quicker access to your seat.
• 🏬 You are near a store! Use your loyalty card to accumulate points.
• 🎁 A gift awaits you! Open your pass to discover your special offer.

Conclusion

Push notifications in Apple Wallet and Google Wallet are a powerful channel for engaging customers without friction. They maximize the visibility of stored cards, enhance the customer experience in-store or at events, and increase the usage of mobile wallets.

Thanks to the multiple available triggers (CRM events, event dates, geolocation, iBeacon, scheduling), these notifications offer a unique flexibility for brands and event organizers to interact effectively with their audience.

Do you wish to activate push notifications for your wallet cards? Discover how Neostore can support you! Contact us.

Traditional gift cards have limitations in terms of distribution and usage. While physical cards are enjoyable to give and receive, they are often forgotten or lost. Emails, on the other hand, suffer from low open rates and can get filtered as spam.

To overcome these challenges, digitizing gift cards in mobile wallets (Apple Wallet & Google Wallet) creates a digital twin of the physical card. This makes usage seamless in-store, where the card can be scanned or used via NFC, and online, thanks to its native integration into the checkout process.

An omnichannel experience for the customer

Instant accessibility

One of the key benefits of mobile wallet gift cards is their ease of access and use. In just a few seconds, the recipient can add their card directly to Apple Wallet or Google Wallet—without the need to download an app—through:

• A QR code printed on a receipt, displayed at the counter, or embedded on a website.
• An NFC chip on a physical card for instant addition with a simple tap.
• An email or SMS containing a direct link to add the card.

No more searching for an email, remembering a code, or carrying a physical card—the gift card is always available on the recipient’s smartphone!

Seamless use, in-store and online

Mobile wallet gift cards integrate naturally into an omnichannel customer journey:

• In-store, the card is pre-selected and ready to use at checkout by simply scanning a QR code or tapping the phone on an NFC terminal for even greater ease.
• Online, a dynamic link can be embedded on the back of the card, allowing customers to access the brand’s website and redeem their gift instantly.

👉 After each use, the card is automatically updated, and the remaining balance is adjusted in real time within the system. This ensures an accurate balance for both the customer and the brand.

Additionally, mobile wallet gift cards can be redeemable in multiple transactions (split payments) or require a single-use redemption.

Native POS integration for a frictionless experience

For a fast and seamless checkout process, mobile wallet gift cards integrate directly with retailers’ POS systems, including Cegid POS, Square, Shopify, and NewStore.

By scanning a QR code or using NFC technology, sales associates can instantly apply the gift card at checkout, ensuring a smooth and efficient shopping experience.

A powerful tool for engagement and loyalty

A personalized gift card for a unique experience

With mobile wallets, brands can add a personal touch to each gift card.

When purchasing a gift card, customers can include a personalized message, such as:

• “Happy Birthday! Enjoy your gift!”
• “Thank you for a great year—treat yourself!”

This message can be displayed:

• On the download page before adding the card to the wallet.
• Directly on the card within the wallet, so the recipient can see it anytime.

Brands can also customize the card’s design for different occasions—birthdays, holidays, Valentine’s Day, and more—allowing customers to select a design that best fits their gift.

This level of personalization transforms a simple gift card into a memorable and engaging experience.

Push notifications: 4x more effective than email

Unlike emails and SMS, which are often ignored, push notifications provide direct interaction with the customer.

• Expiration reminders encourage timely use of the gift card before it expires.
• Geolocated notifications alert customers when they are near a store, increasing the likelihood of in-store visits.

Exclusive offers and gamification

With mobile wallets, brands can make gift cards interactive and engaging:

• Personalizing the card based on special occasions (birthdays, holidays, events).
• Displaying personalized messages on the back of the card, such as special offers or loyalty bonuses, encouraging recipients to return to the store.

👉 Want to learn more about setting up mobile wallet gift cards? Discover how with Neostore!

Why Mobile Wallet Gift Cards Are Essential for Brands

Boost Sales and Enhance Customer Experience

• 20% higher redemption rates compared to physical cards.
• Increased average order value, as recipients often spend more than the original gift card amount.
• Improved customer experience, with a frictionless and highly intuitive adoption.

Security and Fraud Prevention

Thanks to tokenization technology, each card is secure and cannot be duplicated or fraudulently used.

Unlike physical cards, which can be lost or stolen, a gift card stored in a mobile wallet remains accessible and directly linked to the recipient’s smartphone.

Additionally, Face ID and Touch ID authentication ensure a secure checkout process, preventing unauthorized use.

Conclusion

Mobile wallet gift cards represent a true evolution from traditional formats. Always accessible on smartphones, they offer a seamless omnichannel experience, effortless usage in-store and online, and native POS integration for a frictionless checkout process.

Beyond convenience, they become a powerful engagement tool—with push notifications, personalized offers, custom designs, and direct interactions to strengthen customer relationships.

👉 Ready to integrate this innovative solution into your brand? Contact Neostore today and transform your gift cards into a powerful customer loyalty and conversion tool! 🚀

Near Field Communication (NFC) is a contactless communication technology that enables data exchange between two devices at a short distance. Initially popularized through transport cards and contactless payments, NFC has become an essential standard in consumers’ daily lives.

Among the providers of contactless card readers, you’ll find manufacturers like SpringCard, ACS WalletMate, VTAP Dot Origin, and Socket Mobile. In the payment terminal sector, major players include Adyen, Square, and others.

Today, the integration of NFC into smartphones via mobile wallets like Apple Wallet and Google Wallet is unlocking new opportunities to simplify identification and access to services.

Mass Adoption Driven by Contactless Payments

Contactless payments have made consumers familiar with the natural gesture of bringing their smartphone close to a terminal. This intuitive behavior is now expanding far beyond payments, enabling seamless access to various services.

In this context, NFC digital cards stored in Apple Wallet and Google Wallet are becoming a standard for authentication and secure access.

Generating NFC Cards in Apple Wallet and Google Wallet: A Major Opportunity for Brands

Businesses can issue digital NFC cards for a wide range of use cases:

Loyalty Cards

With a loyalty card integrated into the wallet, customers simply tap their phone against an NFC terminal for instant and effortless identification. There’s no need to manually look up a customer in a database—identification is fully automated. This efficiency allows store staff to focus on customer experience and service.

Once the customer is identified through their mobile wallet, their information is automatically recognized and linked to their profile in your existing POS system, such as Shopify or Livestore.

This means their loyalty points and rewards are updated in real-time, reinforcing customer engagement while streamlining loyalty management in stores.

After the transaction, the customer instantly receives a digital receipt in their wallet, making purchase tracking and returns easier than ever.

Event Tickets

By adding tickets to mobile wallets, attendees can enjoy frictionless event access thanks to NFC technology, which pre-selects the right ticket at the entrance.

All they need to do is tap their phone on the access control system—no need to open an app or search for an email ticket. Moreover, NFC ensures secure data transmission, preventing fraud since there’s no way to share ticket credentials.

Additionally, NFC passes update in real-time whenever a change is made in your ticketing system. Whether it’s a cancellation, exchange, or resale, attendees receive instant updates directly in their mobile wallet.

👉 Want to learn more? Discover how mobile wallets offer a seamless and secure event access experience.

Real-World Examples of NFC in Events

NFC’s role in the event industry isn’t just limited to ticketing. Leading sports clubs like Manchester City and Bayern Munich allow their season ticket holders to add their membership cards directly to their mobile wallets.

With NFC technology, members simply tap their phone on stadium entry gates to gain access—no physical card required.

Transport Cards: Instant Validation for Metro and Buses

NFC technology is also widely used in urban transportation systems, including:

• Buses
• Metro systems
• Trains
• Trams

By integrating transport tickets into mobile wallets, public transit operators can provide:

✅ Increased convenience
✅ Shorter lines
✅ A smoother, faster travel experience

📌 New update: The Navigo Pass, used in Paris’ public transportation network, can now be validated via NFC on iPhones as of May 21, 2024—a feature previously available only on Android.

The Benefits of NFC Cards in Mobile Wallets

✔ Instant Access: No need to search for a physical card or email confirmation—the card is pre-selected and ready to use.

✔ A Natural Gesture: Users simply tap their phone, just like they do for contactless payments, to identify themselves or gain access.

✔ Reduced Fraud: Unlike QR codes or plastic cards, NFC wallet cards cannot be easily shared. For loyalty cards and event tickets, authentication via Face ID/Touch ID ensures secure access.

✔ Frictionless Experience: No need to open an app—everything is natively integrated into the mobile ecosystem.

Conclusion

The use of NFC in Apple Wallet and Google Wallet is emerging as a more secure and more convenient alternative to QR codes and physical cards.

For businesses, NFC modernizes the customer experience, reduces fraud, and optimizes access and payment management.

💡 Neostore is already helping multiple brands integrate NFC cards into mobile wallets. Want to learn more? Contact us today!

 

Today’s customers are no longer just looking to buy a product; they expect a consistent, seamless, and personalized experience, regardless of the channel. In this context, brands must create a perfect synergy between digital and physical touchpoints—hence the need for an omnichannel strategy!

This is where the mobile wallet comes into play: much more than just a loyalty tool, it becomes the convergence point of this omnichannel strategy, offering consumers instant access to their benefits and key information.

This article delves into the role of mobile wallets in omnichannel strategies and highlights how this technology can help turn customer engagement into a lasting and profitable asset for brands. Happy reading!

Omnichannel: A Customer-Centered Approach

Omnichannel, or omnichanneling, is a strategy in which all contact and sales channels, whether physical or digital, work together to provide customers with a smooth and consistent experience.

This approach goes beyond simple channel diversification: it places the customer at the center by combining digital and physical interactions. The goal is to meet customer expectations and make them feel recognized and valued at every step of their journey.

Through omnichanneling, commercial functions collaborate to deliver a unified and personalized experience. For example:

• Marketing adjusts campaigns based on each customer’s habits and personalizes interactions through targeted outreach.
• Logistics ensures product availability thanks to synchronized tracking of inventory and shipments.
• Commerce streamlines purchases both in-store and online via simplified identification.

Omnichannel thus becomes an essential tool for brands aiming to build a lasting, trustworthy relationship with their customers. By merging digital and physical channels around the customer, it enables companies to stand out in a competitive landscape where the customer experience is paramount.

This is especially true in the luxury sector, where delivering a tailored experience is essential in a highly competitive environment. To learn more, discover how collecting customer data plays a key role in personalizing the customer experience.

Mobile Wallets: A Bridge Between Digital and Physical Worlds

The mobile wallet is now the perfect link between the digital and physical realms. By adding a customer account to Apple or Google mobile wallets, brands create a new omnichannel interaction space, accessible anytime and anywhere.

Moreover, wallets allow brands to simplify customer identification at points of sale, communicate relevant information, and deploy marketing campaigns with ease. For customers, mobile wallets streamline access to offers and services, making it easy to instantly retrieve their benefits and information at any touchpoint.

The Omnichannel Strategy Through Mobile Wallets: The Secret to a Modern Customer Experience

Traditional channels, like email, are showing their limitations today: open rates are dropping, and they struggle to stand out. SMS, though effective, can quickly become costly at scale.

Mobile wallets offer a unique alternative: a platform where brands can send free, personalized push notifications, integrated directly into the customer’s device. Brands can thus send relevant information at the right time without being perceived as intrusive:

• Promotions,
• Loyalty updates,
• Event reminders, etc.

Case Study: Zadig & Voltaire’s Drive-to-Store Campaigns

For the 2024 Summer Terrace event in Saint-Tropez, Zadig & Voltaire set up a geolocated notification strategy through the mobile wallet to invite customers to join the event.

By harnessing the potential of push notifications within the wallet, the brand could directly target customers located near the event.

This approach generated a true “drive-to-store” effect by encouraging nearby customers to come explore the new collections and enjoy the summer atmosphere at the Summer Terrace.

The result: this targeted, contextual action not only strengthened customer engagement but also helped increase in-store traffic. An effective way to bridge the gap between digital and physical experiences!

Benefits of Wallets in the Omnichannel Journey

Quick and Secure Identification at Physical Checkouts via Mobile Wallets

The mobile wallet simplifies identification at checkout: when a customer approaches a point of sale or an MPOS terminal, a push notification is sent to instantly retrieve their loyalty card, coupon, or online order details. The card automatically opens on their phone, giving direct access to their benefits without having to search for it.

This automation speeds up checkout time, as the customer can simply present their card from their phone to identify themselves with ease.

👉 No more manual ID requests at checkout: the cashier only has to scan the customer’s card to apply promotions or loyalty points. This not only reduces wait times but also enhances service fluidity by creating a quick and frictionless experience for the customer.

Enhanced Engagement via Personalized and Geolocated Push Notifications

Mobile wallets are particularly useful for implementing contextualized and personalized marketing campaigns. Brands can communicate relevant information in real-time directly on their customers’ phones, while respecting their privacy.

For instance, these push notifications can be sent to encourage customers to:

• Discover a new in-store collection,
• Take advantage of special promotional offers,
• Use active vouchers,
• Earn loyalty points,
• Check in at the store.

In short, marketing campaigns on wallets allow messages to be adjusted based on specific triggers such as event dates, geolocation (if the customer is within 300 meters of the store), or customer behavior.

Brands can customize every aspect of the card (visuals, displayed information, messages, and push notifications) to tailor the customer experience according to their preferences and journey.

By connecting Neostore to Klaviyo, you register more customers in mobile wallets while sending personalized, automated messages at each stage of their journey. To learn more, check out our dedicated page that details how to turn your contacts into active members through a simple and effective solution.

Mobile Wallets: A Measurable ROI for Brands

Mobile wallets are a true performance lever for brands, providing a tangible, measurable return on investment. Omnichannel customers are more engaged, with an average spend 30% higher than customers using only one channel.

By integrating mobile wallets into their strategy, brands not only strengthen loyalty but also increase the frequency of in-store visits, thanks to simplified access to loyalty information, personalized offers, and each customer’s unique benefits.

In addition to boosting customer retention, mobile wallets also reduce operational costs by centralizing loyalty information and communication tools in one digital space.

👉 The result: optimized segmentation of marketing campaigns, making them more relevant and targeted without increasing the costs associated with sending SMS or emails.

Conclusion

The mobile wallet is much more than just a loyalty tool: it’s a strategic channel that boosts engagement, maximizes customer value, and improves campaign profitability by offering brands a complete, profitable, and customer-oriented omnichannel experience.

In a constantly evolving industry, mobile wallets present themselves as an innovative solution to optimize the participant experience while simplifying event management for organizers.

From multi-pass solutions to ticket personalization, simplified distribution, and geolocated notifications, discover how to create a memorable and seamless experience with mobile wallets!

Event: What can be digitized in a wallet?

During an event, many elements can be digitized and integrated into a mobile wallet. These include:

• Subscriptions,
• Tickets,
• Parking access,
• And more.

👉 The goal is to centralize all necessary information and services for participants into a single interface, accessible from their smartphones, ensuring a seamless experience before, during, and after the event.

The Multiplicity of Access in Event Management

Event management is characterized by a diversity of passes and access types, often managed by distinct passes.

For example, during an event in a football stadium, each type of access typically requires a specific pass: one for parking, another for stadium seating, a third for food services, and others for areas like the club museum or official store.

This multiplicity of passes can quickly become cumbersome for participants to manage. This is where the idea of a multi-pass comes into play, which consolidates all these access points into a single digitalized support.

Accessible through a mobile wallet, the multi-pass not only simplifies access management for participants but also centralizes information and offers a more personalized and fluid experience.

Real-World Example: SNCF’s Multi-Pass

A concrete example of the effectiveness of a multi-pass is SNCF’s Pass Grand Voyageur. This unique pass allows users to consolidate various train tickets into a single pass. Whether for a TGV, a TER, or even access to specific services, everything is centralized in one support.

Translating this idea into event management means offering participants a similar solution: a unique pass integrated into their mobile wallet, giving them access to all services and areas of the event, such as parking, seating, food services, or even VIP zones.

This multi-pass would not only simplify participant logistics but also enhance their experience by eliminating the hassle of managing multiple physical or digital passes.

What’s New in Wallets: Apple and Google Wallet

With the release of iOS 18, Apple Wallet introduced a series of new features that enhance the user experience and facilitate event management. Key improvements include:

• Redesigned ticket interface,
• Seating plan visualization,
• Parking details,
• Practical services (food services, etc.),
• Local weather forecasts.

On the Google Wallet side, new features were announced at Google I/O 2024:

• Autolink Passes: Google Wallet can now automatically detect complementary passes and suggest adding them. For example, when adding a concert ticket, Google Wallet can suggest linking a discount coupon or a parking spot, providing a more cohesive and fluid user experience.
• Enhanced Push Notifications: Whenever a change is made to a pass already stored in Google Wallet, a push notification is automatically sent to inform the user of the updates. This ensures users always have the most up-to-date information about their passes, avoiding confusion during the event.

The Benefits of Using Wallets in Event Management

The use of mobile wallets in the event industry offers numerous advantages that help improve the participant experience while optimizing event management for organizers.

Security and Convenience

Mobile wallets allow participants to store their tickets securely directly on their smartphones. No more lost or damaged paper tickets: thanks to digitization, tickets are always accessible, even without an internet connection.

👉 At the entrance, participants simply present their digital tickets for quick access to the event.

Ticket Personalization

Mobile wallets also offer the ability to personalize tickets according to the specific needs of the event.

For example, tickets can be differentiated by color or specific visual indicators for particular categories of participants. A ticket for a minor could have a distinct color, making it easier for event staff to verify the person’s identity and ensure they meet the access conditions.

In this way, personalization not only enhances security but also improves the user experience by speeding up checks and making them more precise.

Notifications Before, During, and After the Event

Another advantage of mobile wallets is the ability to send notifications to participants at key moments during the event:

• Before the event: Reminders can be sent to ensure participants don’t forget their tickets or to provide useful information about the day’s schedule.
• During the event: Real-time notifications can inform participants of program changes, on-site opportunities, or last-minute recommendations.
• After the event: Organizers can use these notifications to thank participants, provide information about future events, or gather feedback.

How to Integrate Wallets into These Events

Wallet Configuration and Design

Apple and Google have each developed their own event ticket templates. If you want to delve into the specifics of each version, you can consult the detailed documentation available on the official sites:

• Apple Wallet
• Google Wallet

For further customization, the Neostore interface allows you to configure your event tickets to match your brand. This means you can integrate your logo, choose colors, and add images.

You also have the option to customize essential elements such as the header and barcode. Finally, the back of the pass is fully customizable. This section is particularly important as it can include several essential elements, such as:

• Personalized offers and messages,
• Useful links such as the event location, a link to modify or transfer the ticket, or access to terms and conditions,
• Safety guidelines.

Ticket Distribution in Wallets

Participants can easily add their tickets to their mobile wallets in one click from various communication channels, including:

• Email and SMS,
• QR code,
• Website (SDK),
• Mobile apps.

It is also possible to distribute and communicate access to wallet passes via physical points of sale by scanning a QR code or receiving a link via SMS/email.

Pass Identification at the Event via QR Code and NFC

Upon arrival at the event venue, participants can quickly identify themselves by using their digital pass via QR code or NFC technology.

For added convenience, participants will receive a geolocated notification when they are about 300 meters from the event venue. This notification automatically pre-opens the ticket on their phone, eliminating the need to search for their ticket in emails or apps.

Thus, participants only need to present their unique code or activate NFC to be identified at the entrance.

Conclusion

The integration of mobile wallets in event management offers significant advantages for both participants and organizers. By consolidating all access points into a single digital support, mobile wallets simplify event access and management.

The multi-pass approach, which centralizes various access types, perfectly illustrates the potential of these tools to enhance the user experience. Furthermore, the recent developments in Apple Wallet and Google Wallet further strengthen this trend.

In summary, mobile wallets offer customization possibilities that allow organizers to create unique experiences while ensuring proactive communication with participants throughout the event.

Since August 1, 2023, a new regulation aimed at reducing massive waste has come into effect, ending the systematic printing of receipts. This change involves new rules to be followed, particularly concerning the collection and consent of customer data. What exactly does this entail, and what solutions are available for merchants? Let’s break it down together.

Which Receipts Are Affected by the Systematic Printing Ban?

According to Article L. 541-15-10, IV, 1° of the Environmental Code, the receipts targeted by the ban on systematic printing and distribution are as follows:

– Cash register receipts
– Card payment receipts
– Receipts produced by vending machines
– Vouchers and promotional or discount tickets

What Are the Obligations for Merchants?

Providing Choice

Merchants are now obligated to offer multiple options to their customers regarding receipts:

– No receipt : Customers can choose not to receive a receipt at all.
– Paper receipt : If the customer wishes, they can still request a paper receipt.
– Digital receipts : Merchants must offer the possibility of sending the receipt electronically, for example via email or SMS.

If your customer chooses the third option, be aware that you are subject to strict obligations regarding the protection of personal data, which we will discuss later.

The Issues of Dematerializing Receipts for Personal Data Protection

The dematerialization of receipts can lead to additional processing of personal data, particularly to enable the receipt to be sent by SMS or email. This therefore involves the collection and storage of information such as consumers’ phone numbers and email addresses.

It is in this context that the CNIL ensures that dematerialization practices comply with data protection principles and consumer rights.

What Is the Role of the CNIL?

The Commission Nationale de l’Informatique et des Libertés (CNIL) is the French regulator of personal data. It supports private and public entities in implementing their compliance with personal data protection.

The CNIL receives and handles complaints from individuals and has control powers, whether on-site or online. It can require an entity to regularize its processing through a formal notice or impose sanctions, such as fines.

Dematerialized Receipt: Rules to Follow According to the CNIL

Informing Customers About the Use of Their Data

Merchants must inform their customers clearly and transparently about the use of their personal data. This can be done in two ways:

– Brief information at the checkout : Display a brief explanation at the checkout so that customers are immediately informed.
– Providing access to complete information via QR code**: In addition to this first level of information, a QR code can be provided that customers can scan to access detailed and comprehensive information on how their data is processed.

Limiting Data Collection

If the merchant decides to send the receipt in a digital format, they should favor solutions that limit as much as possible the collection of personal data, or even avoid it altogether.

For example, retrieving the receipt via scanning a QR code only requires the collection of essential data to establish the connection.

The CNIL even encourages the development of these techniques and recommends using this approach.

However, if personal data is collected, it is essential that it is adequate, relevant, and limited to the predefined objectives.

Limiting Data Retention Periods

The retention period of personal data must be determined in light of the purposes of processing and any applicable legal obligations. Generally, laws do not specify a specific retention period. Therefore, the data controller must determine this retention period.

There are different data lifecycle stages to be aware of:

– Active database retention: Data is retained and accessible to respond to the processing purpose in the context of current and immediate use.
– Intermediate archiving: When data is no longer necessary for the processing purpose, it can be stored and made accessible only for generally administrative needs (litigation, accounting, fraud…).
– Final archiving: Data is retained long-term for legal or historical reasons but is no longer used in current operational processes.

To assist you, the CNIL has developed a practical guide on retention periods.

Securing Data Access

It is essential to ensure data security by implementing robust protection measures to ensure their integrity, availability, and confidentiality.

Moreover, it is crucial to avoid their disclosure to unauthorized third parties by ensuring that the data is only accessible to authorized individuals.

Facilitating the Right to Object to the Reuse of Contact Data

If contact data is collected during the issuance of a digital receipt, subscribing to commercial communications must not be automatic.

It is important to allow customers to give their consent or easily object to the reuse of their contact data, especially for sending commercial communications about their products/services. Merchants must offer clear and accessible means for exercising this right, such as opt-out options during data collection or unsubscribe links in commercial communications.

This ensures that customers can control the use of their personal data.

📌 Note that sharing personal data with commercial partners is always subject to the customer’s consent.

Neostore as a Solution for Complying with Data Protection Rules in Stores

Neostore allows the dematerialization of receipts directly into customers’ wallets. The solution offers the possibility of creating a customer account without collecting personal data. Then, it can be added to their wallet to find all their receipts. The customer then receives a notification indicating that their receipt has been added to their wallet. Perfect for easily tracking their purchases !

Moreover, Neostore integrates with various point-of-sale software, including:

– Cegid
– YOS
– Yocauda
– Bilieve

Limit Personal Data Processing Without Losing Contact with Your Customers**

Neostore offers an innovative platform using technologies that minimize personal data processing without losing contact with customers.

The platform allows the customer to simply present a unique and confidential code via their wallet to identify themselves at checkout, without having to share personal data.

As a bonus, customers can sign up and log in using the “Apple Sign-in” feature with the “Hide My Email” option, ensuring additional protection.

Keep Control of Your Storage

Neostore does not store customer data but transmits it directly into the merchant’s system or CRM tool (Cegid Retail, Salesforce, etc.). This approach allows control over data storage and limits duplication.

Minimize Personal Data Processing

The tool allows merchants to collect only the necessary data to achieve their objectives without imposing specific data collection.

Easily Collect Customer Consent

The platform facilitates the collection of customer consent through opt-in checkboxes and relevant information notices. The information necessary to comply with privacy regulations is provided transparently, with an information model available for merchants.

It also facilitates the exercise of customers’ rights over their personal data (modification, deletion, objection, etc.) directly in the wallets.